This center explains what to expect during onboarding and gives your team one place to provide the people, materials, and information Alliance Travel needs to prepare your casino.
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Most onboarding is completed in two working sessions
Alliance Travel will guide the appropriate departments through the casino administrator portal, the program settings, and the Host and Sponsor sections your team will use.
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Onboarding is completed through focused working sessions
Alliance Travel will guide the appropriate departments through the casino administrator portal, Competitive Range, Casino Users, Events, and certificates.
Getting Started
Your First Steps
Confirm your onboarding meeting, identify the people who should participate, and provide the approved images and logos Alliance Travel needs to prepare your portal.
Onboarding Meeting
Schedule Your Onboarding Meeting
Share your team’s availability with Alliance Travel. We will coordinate the onboarding meeting and send a Microsoft Teams link.
Onboarding Team
Build Your Onboarding Team
Add anyone who should attend an onboarding discussion or use the casino portal. You do not need to add everyone now—start with the primary people and add others later.
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Images & Materials
Provide Assets for Your Property Page
Provide Your Casino Assets
Upload the images and logos Alliance Travel will use to build the page players see when they select your property as a destination.
Upload approved casino logos and other materials Alliance Travel may use for Events and player communications.
Onboarding Team
Who Should Be Included?
Add anyone who should attend an onboarding discussion or use the casino portal. You can begin with the primary people and add others later. The Primary Program Administrator is the main person who will administer the Alliance Travel program for your property.
No onboarding team members have been added yet.
Portal Sections
Your Casino Portal
The Alliance Travel Casino Portal is organized into the sections outlined below.
Start Here
Casino Admin
Casino Admin settings are established during onboarding and generally change only when your program rules, settings, or limitations need to be adjusted.
During the initial onboarding sessions, we will focus on:
Property Details
Booking Rules
Comp Rules
Competitive Range
Casino Users
Start Here
Casino Admin
Casino Admin settings are established during onboarding and generally change only when your program settings or limitations need to be adjusted.
During the initial setup, we will focus on:
Competitive Range
Casino Users
Receive Players
Host
Casino Admin establishes the framework for the program. The Host section puts that framework into practice by defining the offers and booking experience available to players. During onboarding, we will work through these finer details so each offer aligns with the rules, settings, and limitations already established.
During the Host setup, we will focus on:
Rooms
Rates and Availability
Bonus Play
Booking Approvals
Experiences
Reward Your Players
Sponsor
The final part of onboarding will be establishing the date for your first Event. Once the date is set and Event planning begins, your Special Events and Marketing teams will use the Sponsor section to:
Create and manage Events
Create invitation materials
Add qualified players to the portal
Print travel certificates
Send certificate codes by text or email
Reward Your Players
Sponsor
After the initial Casino Admin setup, the primary focus of onboarding will be establishing the date for your first Event and preparing your team to use the Sponsor section.
Your Special Events and Marketing teams will use this section to:
Create and manage Events
Create invitation materials
Add qualified players to the portal
Print travel certificates
Send certificate codes by text or email
Onboarding Process
A Practical Path to Going Live
Alliance Travel prepares as much as possible in advance and guides each part of the setup in the proper sequence.
Session 1
First Onboarding Session
1
Property Setup
Before your first onboarding session, Alliance Travel will prepare your property details using information from your website and the images and materials your team provides. During the first session, we will review the setup together and confirm that the information is accurate.
2
Booking Rules
Next, we will review and confirm your Booking Rules, including minimum and maximum stay lengths, advance-booking requirements, the future booking window, cancellation timing, additional guest fees when applicable, check-in and checkout information, and other pertinent booking details.
3
Comp Rules
We will establish your reinvestment percentage in coordination with your internal comp rates, particularly the rate assigned to your entry-level room. We will also confirm your maximum comp value per day, maximum food and beverage amount per day, and the other applicable Comp Rule settings.
4
Competitive Range
We will review your default 100-mile Competitive Range, which automatically excludes participating casinos within that distance. We will then determine whether the range should be expanded or whether any additional properties should be excluded individually. All exclusions are reciprocal.
Session 2
Second Onboarding Session
5
Rooms, Room Rates and Availability
Once the Casino Admin settings are established, we will add the participating room types and establish the room rates and availability offered through the program. These settings will work in conjunction with the Booking Rules and Comp Rules already established.
6
Bonus Play
We will review whether your property opts to include Bonus Play as part of the program. Bonus Play can help offset the certificate redemption fee players pay directly to Alliance Travel while also providing an additional incentive for players to choose your property. We will review the available settings, including the amount offered and your property’s position on the true cost of free play.
7
Go Live
After the essential Casino Admin and Host settings are confirmed, your property can go live and begin receiving booking requests from qualified players at participating casinos.
8
First Event
The final part of onboarding will be establishing the date for your first Event. Once the date is set, your Special Events and Marketing teams can begin preparing the Event, invitation materials, eligible player list, and certificate distribution.
Ongoing
Ongoing Program Development
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Experiences
Experiences are an ongoing part of the program and may be added or updated over time. Some may be available throughout an extended date range, while others may be tied to specific dates, entertainment, activities, or seasonal opportunities.
Your marketing team can continue using this section to highlight current property offerings and create new Experiences specifically for Alliance Travel players.
1
Understand the Program and Portal
Alliance Travel explains how the program works, how the casino administrator portal is organized, and how the Event and certificate sections connect.
2
Prepare Events and Certificates
Review the Event process, certificate setup, player eligibility, invitation materials, and the responsibilities of each team member.
3
Plan the First Event
Alliance Travel will work with your team to choose the Event format, audience, timing, staffing, and certificate process.
Images and Materials
Share Approved Property Materials
Share Approved Program Materials
Add approved files directly to the appropriate section below, or provide a link to an existing shared image library.
Add approved casino logos and program materials below, or provide a link to an existing shared image library.
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Property Images
Exterior, casino, hotel, entrances, and common areas.
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No property images uploaded yet.
Rooms
Guest rooms, suites, bathrooms, and accommodation details.
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No room files uploaded yet.
Property Features
Dining, pool, spa, golf, entertainment, and amenities.
0 files
No property feature files uploaded yet.
Logos
Casino, resort, and approved program logos.
0 files
No logos uploaded yet.
No image-library links have been added yet.
Program Benefits
Reward Your VIPs. Welcome New Players.
Reward Your VIPs With Hosted Travel.
Alliance Travel connects independent casino resorts through a reciprocal travel program designed to reward qualified players and introduce participating properties to new guests from outside their local market.
As a Host
Welcome Qualified Players From New Markets
Your property can receive booking requests from qualified players sponsored by other participating casinos.
Your team remains in control of the rooms, rates, availability, Bonus Play, Experiences, and booking approvals offered through the program.
As a Sponsor
Reward Your Players With Hosted Travel
Your casino can provide qualified players with access to hosted stays at participating casino resorts.
The program gives your team a distinctive way to recognize loyalty, strengthen player relationships, and offer an experience beyond the traditional local comp.
One Connected Program
Alliance Travel Supports the Process From Start to Finish
Alliance Travel supports certificate distribution, player verification, booking requests, approvals, and reporting, while each casino remains in control of its own player eligibility, program rules, offers, rates, and availability.
